Imogene + Willie

  • Monday-Saturday, 10 am - 6 pm
  • Sunday, 11 am - 5 pm

2601 12th Ave S
Nashville, TN 37204

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Imogene + Willie is a small-batch clothing store featuring designed in Nashville, made in the USA clothing. Imogene + Willie specializes in denim but also offers a curated selection of handmade shirts, hats and other accessories. Housed in a renovated gas station in 12 South, Imogene + Willie has a vintage and rustic aesthetic.

Neighborhood Spotlight:

"Looking Pretty Music City" mural

12 South

12 South, located on a half-mile stretch of 12th avenue, south of Downtown, is Nashville’s most walkable neighborhood and a great place to spend an afternoon in Music City. Hip and full of boutiques, restaurants and murals, this neighborhood features predominately arts and crafts bungalows and has a style all its own.

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The interior of a stylish clothing store
Photo: @imogeneandwillie
A big window at a rustic clothing store
Photo: @imogeneandwillie
Distressed jeans
Photo: @imogeneandwillie
The entryway at Imogene + Willie
Photo: @imogeneandwillie
Outside Imogene + Willie on a cloudy day
Photo: @imogeneandwillie
The stylish fitting rooms at a cool clothing store
Photo: @imogeneandwillie
Folded jeans
Photo: @imogeneandwillie
A corner of a clothing store
Photo: @imogeneandwillie
The sign at Imogene + Willie
Photo: @imogeneandwillie
A sunny day at Imogene + Willie
Photo: @imogeneandwillie
Support Live Music hat
Photo: @imogeneandwillie
Two t-shirts from a Nashville store
Photo: @imogeneandwillie

Other Locations

None. Imogene + Willie is a true Nashville original.

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Silas Stricklin Nashville Go founder
The Batman Building

Moving to Nashville?

Hey! I'm Silas Stricklin, the founder of NashvilleGo and a REALTOR® with The Ashton Group in Music City. I would love to hear about your real estate journey and your Nashville plans. Whether you're looking to buy, sell, rent or just have a Nashville vacation question, I'm very appreciative you're using NashvilleGo and I'm thrilled to help anyway I can.

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